There is a misconception that veganism, plant-based diets are expensive and in that regard, the vegan food movement has a class issue. In reality, the vegan food movement is incredibly diverse and also misrepresented and so we need to acknowledge how media we consume funnels our worldview, the algorithms that curate a narrow version of ‘reality' that we receive and that have shaped our views so far. Açaí bowls are wonderful but that is not for everyone, you are either going to have the money or the interest for it or not and I think a lot of people are tired of that. I am more interested now in creating meals from the simplest of ingredients, beans, chickpeas, lentils, rice - accessible foods. I wanted to approach veganism with the cultural logic of pragmatism, with what is practical. Creating food that anyone could identify with. Because good food is the common ground between different cultures, case in point, the global ubiquity of avocado on toast. We all eat.
Make time for good food. Make your own soup.
And it is Jonathan Kauffman’s “Hippie Food”, that will deepen your understanding of culture, of how 1960s unconventional food movements and counterculture brought health food faddism; ethical vegetarianism; and a post- ”Silent Spring” critique of industrialised food and farming to the mainstream. Much of the food that dominates our culture today; tofu, tempeh and avocado sandwiches were radical novelties before 1970. Vinyl has also experienced a similar resurgent interest. This counterculture transformed much more than; it also changed the way we grow our food and how we think about purchasing and consuming it. Frances Moore Lappe’s “Diet for a Small Planet”, originally published in 1971 writes that the problem “wasn’t how much food the earth could produce, it was what we did with it”. And much of that narrative today is centred on waste, on the inefficiencies of animal agriculture and that our eating has moral, ethical and political implications - that we can change the world by changing the way we shop, cook and eat.